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Sponsor Prominence and Responses Patterns to an Online Survey

Author

Listed:
  • Shelley Boulianne
  • Casey A. Klofstad
  • Danna Basson

Abstract

This research note examines the effects of sponsor prominence on response patterns, namely the response rate and break-off rate, on University of Wisconsin-Madison faculty, staff, and students asked to participate in a survey on campus transportation issues by either the campus transportation department or campus survey center. Sponsor-prominence did not have a significant effect on response rate, but it did have an effect on the break-off rate.

Suggested Citation

  • Shelley Boulianne & Casey A. Klofstad & Danna Basson, 2010. "Sponsor Prominence and Responses Patterns to an Online Survey," Mathematica Policy Research Reports 3048e3067e0742adb9bad893e, Mathematica Policy Research.
    • Handle: RePEc:mpr:mprres:3048e3067e0742adb9bad893e1454259
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    File URL: http://ijpor.oxfordjournals.org/content/early/2010/12/08/ijpor.edq026.extract
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    Cited by:

    1. C. Ben Gibson & Timothy B. Mayhall, 2019. "Comprehension Context and Sponsor Effects in a Hospital Mental Health Study," Sociological Methods & Research, , vol. 48(3), pages 677-697, August.

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