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Delivering on the Vendor's Value Proposition: Business Process Outsourcing at EFunds

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  • Beath, Cynthia
  • Ross, Jeanne W.
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    Abstract

    EFunds Corporation is the third largest business process outsourcing (BPO) provider in India. Specializing in the financial services, retail and telecommunications industries, EFunds offers financial services, customer services and transaction intensive applications. In early 2005 EFunds was assessing how it could garner a larger share of the growing offshore BPO market. EFunds management was focusing on honing three distinctive competencies: robust IT support, business process expertise, and its unique customer qualification methodology. But to really grow its business EFunds also needed to help customers recognize how BPO could make them stronger.

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    File URL: http://hdl.handle.net/1721.1/27858
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    Bibliographic Info

    Paper provided by Massachusetts Institute of Technology (MIT), Sloan School of Management in its series Working papers with number 27858.

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    Date of creation: 23 Sep 2005
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    Handle: RePEc:mit:sloanp:27858

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    Postal: MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT), SLOAN SCHOOL OF MANAGEMENT, 50 MEMORIAL DRIVE CAMBRIDGE MASSACHUSETTS 02142 USA

    Related research

    Keywords: Retail; business model; IT and information management; IT enabled strategy; outsourcing;

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