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Compliance Framing - Framing Compliance

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Author Info

  • Lutz-Ulrich Haack
  • Martin C. Reimann

    (Faculty of Economics and Management, Otto-von-Guericke University Magdeburg)

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    Abstract

    Corporations have to install various organizational measures to comply with legal as well as internal guidelines systematically. Compliance management systems have the challenging task to make use of an internal compliance-marketing approach in order to ensure not only an adequate but also effective compliance-culture. Compliance-literature and findings of persuasive goal-framing-theory give opposite implications for establishing a rather values- versus rule-based compliance-culture respectively.

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    File URL: http://www.fww.ovgu.de/fww_media/femm/femm_2012/2012_06.pdf
    File Function: First version, 2011
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    Bibliographic Info

    Paper provided by Otto-von-Guericke University Magdeburg, Faculty of Economics and Management in its series FEMM Working Papers with number 120006.

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    Length: 44 pages
    Date of creation: Mar 2012
    Date of revision:
    Handle: RePEc:mag:wpaper:120006

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    Related research

    Keywords: Compliance; Compliance-Kultur; regelbasierte Compliance- Kultur; vertrauensbasierte Compliance-Kultur; Compliance- Marketing; Compliance-Grundtonalität; Compliance Management System; Compliance-Framing; Compliance-Goal-Framing;

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