Compliance Framing - Framing Compliance
AbstractCorporations have to install various organizational measures to comply with legal as well as internal guidelines systematically. Compliance management systems have the challenging task to make use of an internal compliance-marketing approach in order to ensure not only an adequate but also effective compliance-culture. Compliance-literature and findings of persuasive goal-framing-theory give opposite implications for establishing a rather values- versus rule-based compliance-culture respectively.
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Bibliographic InfoPaper provided by Otto-von-Guericke University Magdeburg, Faculty of Economics and Management in its series FEMM Working Papers with number 120006.
Length: 44 pages
Date of creation: Mar 2012
Date of revision:
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Compliance; Compliance-Kultur; regelbasierte Compliance- Kultur; vertrauensbasierte Compliance-Kultur; Compliance- Marketing; Compliance-Grundtonalität; Compliance Management System; Compliance-Framing; Compliance-Goal-Framing;
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