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Planejamento Estratégico para Loteamentos: uma análise exploratória na aplicação de Unidade Estratégica de Negócio (UEN) e Fatores Críticos de Sucesso (FCS)

Author

Listed:
  • Sandra Pires de Almeida
  • Adalberto Fischmann
  • Leonardo Fabris Lugoboni
  • Davi Andrade

Abstract

O estudo tem por objetivo apresentar o procedimento referente ao planejamento estratégico a partir da análise de unidade estratégica de negócio (UEN) com os fatores críticos de sucesso (FCS) para incorporação de loteamento. O loteamento é uma modalidade de produto imobiliário que vem ganhando destaque nos últimos anos como forma de ampliar o portfólio de produtos de incorporadoras. O presente estudo permitiu criar e testar uma matriz específica correlacionando a unidade estratégica de negócio (UEN) com os fatores críticos de sucesso (FCS) para a decisão estratégica de incorporação no segmento de loteamento.

Suggested Citation

  • Sandra Pires de Almeida & Adalberto Fischmann & Leonardo Fabris Lugoboni & Davi Andrade, 2014. "Planejamento Estratégico para Loteamentos: uma análise exploratória na aplicação de Unidade Estratégica de Negócio (UEN) e Fatores Críticos de Sucesso (FCS)," LARES lares_2014_1043-1243-1-dr, Latin American Real Estate Society (LARES).
    • Handle: RePEc:lre:wpaper:lares_2014_1043-1243-1-dr
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    More about this item

    Keywords

    allotment; critical success factors; estratégia de incorporação; fatores críticos de sucesso; loteamento; mercado imobiliário; merger strategy; real estate; strategic business unit; unidade estratégica de negocio;
    All these keywords.

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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