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Potenciais parceiros estratégicos no segmento turístico-imobiliário segundo características do ambiente competitivo

Author

Listed:
  • Kali Justine Ko Ebert
  • Eliane Monetti

Abstract

Empreendimentos turístico-imobiliários são empreendimentos de longo prazo que possuem uma vertente turística, normalmente âncora desses empreendimentos e uma vertente imobiliária de onde provém o resultado principal do negócio. Neste contexto, parceiros estratégicos apresentam-se como um importante meio para obtenção de vantagem competitiva neste segmento de mercado. O objetivo deste estudo é identificar potenciais segmentos de atuação de parceiros estratégicos para empreendedores turístico- imobiliários segundo características deste mercado identificadas pela aplicação da análise das cinco forças de Porter (rivalidade interna, barreira à entrada, substitutos e complementares, poder do comprador, poder do fornecedor).

Suggested Citation

  • Kali Justine Ko Ebert & Eliane Monetti, 2012. "Potenciais parceiros estratégicos no segmento turístico-imobiliário segundo características do ambiente competitivo," LARES lares_2012_656-883-2-rv, Latin American Real Estate Society (LARES).
  • Handle: RePEc:lre:wpaper:lares_2012_656-883-2-rv
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    More about this item

    Keywords

    parceiros estratégicos; Porter; strategic partners; tourism-real estate; turístico-imobiliário;
    All these keywords.

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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