IDEAS home Printed from https://ideas.repec.org/p/lre/wpaper/lares2004_pesquisa.html
   My bibliography  Save this paper

Motivação de escolha residencial na percepção dos empreendedores

Author

Listed:
  • José Augusto Guagliardi
  • Mario Nei Pacanhan
  • Cláudio Luiz Chiusoli

Abstract

It’s becoming essencial the search for knowlegde in the consumer’s behavior attributes in any market one wants to enter. Competitiveness has transformed many market sectors and the Real Estate Business is not an exception mainly with globalization and the communication technology. This desk research shows the development in the area of consumer behavior and the use of marketing techniques research as combined processes helping to make better decisions to launch better products oriented to diverses market segments and preferences related to the Real Estate market. The study contributes with the proposition of a combined model to be observed to get better results with the use of market segmentation and Real Estate product positioning.

Suggested Citation

  • José Augusto Guagliardi & Mario Nei Pacanhan & Cláudio Luiz Chiusoli, 2004. "Motivação de escolha residencial na percepção dos empreendedores," LARES lares2004_pesquisa, Latin American Real Estate Society (LARES).
    • Handle: RePEc:lre:wpaper:lares2004_pesquisa
    as

    Download full text from publisher

    File URL: https://lares.architexturez.net/node/189663
    Download Restriction: no
    File URL: https://lares.architexturez.net/system/files/LARES_2004_PESQUISA.pdf
    Download Restriction: no
    ---><---

    More about this item

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:lre:wpaper:lares2004_pesquisa. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Architexturez Imprints (email available below). General contact details of provider: https://edirc.repec.org/data/laresea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.