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Merit Aid and Competition in the University Marketplace

Author

Listed:
  • Jim Dearden
  • Rajdeep Grewal

    (Department of Economics, Lehigh University)

  • Gary Lilien

    (Department of Economics, Pennsylvania State University)

Abstract

Colleges and universities in the United States increasingly are turning to merit aid offers as a competitive tool to attract better students. Although the total amount of merit aid offered has increased recently, universities vary dramatically in the amount they use to attract top candidates. Intuitively, better (and wealthier) universities, who have better applicants, should offer more merit aid, but the topranked universities actually offer far less than do others, and some top schools offer no merit aid at all. The authors construct a theoretical model to explain this phenomenon and demonstrate that the quality of universities per se does not drive the negative relationship between university quality and merit aid offers; rather: (1) the differences between the quality levels of competitive universities and (2) the universities’ valuations of applicants drive the negative relationship. Top universities offer less merit aid because they and their immediate competitors represent greater quality differences than do more poorly ranked schools and have access to better safety candidates. We provide empirical evidence to support key assumptions and findings of our model.

Suggested Citation

  • Jim Dearden & Rajdeep Grewal & Gary Lilien, 2006. "Merit Aid and Competition in the University Marketplace," Working Papers 9602, Lehigh University, Department of Economics, revised May 2007.
  • Handle: RePEc:lhu:wpaper:0001
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    File URL: http://www.lehigh.edu/inrepec/articles/11-ectj_Duration_Ohn.pdf
    File Function: First version, 2006
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    More about this item

    Keywords

    Merit financial aid; university competition; applied game theory; pricing in quality differentiated; oligopoly;
    All these keywords.

    JEL classification:

    • E32 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Business Fluctuations; Cycles
    • R10 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - General

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