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• Marc Filser

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Paper provided by LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne in its series LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne with number JRMB12.

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Date of creation: Nov 2007
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Handle: RePEc:lat:gsjrmb:jrmb12

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Keywords: espace et consommations ; canal de distribution ; marketing du vin ; commerce de détail ; culture et tourisme ; comportements en magasin ; marketing et internet ; expériences et consommations ; fidélité et fidélisation ; renouvellements méthodologiques ; comportements et résistances ; processus de décision du consommateur.;

This paper has been announced in the following NEP Reports:

• NEP-ALL-2008-01-26 (All new papers)

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This page was last updated on 2009-12-5.