Additional information is available for the following registered author(s):

• Marc Filser

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Paper provided by LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne in its series LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne with number JRMB11.

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Date of creation: Nov 2006
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Handle: RePEc:lat:gsjrmb:jrmb11

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Keywords: comportements de consommation ; expérience de consommations ; cultures et consommation ; stratégies pour le commerce de détail ; options stratégiques pour le tourisme et la culture ; canal de distribution et relations ; comportements en magasin ; consommation set contextes ; l'expérience de consommation ; comportements d'achat ; renouvellements stratégiques en marketing.;

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• Paper
  • FILSER, Marc, 2005. "Actes des 10èmes Journées de Recherche en Marketing de Bourgogne. Distribution, achat, consommation - produits, services, culture, loisirs, tourisme. Dijon, 9-10 novembre 2005," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne JRMB10, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne. [Downloadable!]

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This page was last updated on 2009-12-5.