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Actes des 9èmes Journées de Recherche en Marketing de Bourgogne. Distribution, achat, consommation - produits, services, culture, loisirs, tourisme. Dijon, 4-5 novembre 2004

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  • FILSER, Marc

    (LEG-CERMAB - CNRS UMR 5118 - IAE - Université de Bourgogne)

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Bibliographic Info

Paper provided by LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne in its series LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne with number JRMB09.

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Date of creation: Nov 2004
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Handle: RePEc:lat:gsjrmb:jrmb09

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Keywords: renouvellements théoriques ; nouveaux modèles de consommation ; réseaux et modes de relation ; stratégie du distributeur ; marketinf et activités de culture et loisirs ; tourisme et loisirs ; canaux de distribution ; marketing des services ; nouveaux modes de communication.;

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