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• Marc Filser

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Paper provided by LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne in its series LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne with number JRMB08.

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Length: 426 pages
Date of creation: Oct 2003
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Handle: RePEc:lat:gsjrmb:jrmb08

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Related research

Keywords: marketing de la culture ; approches sociologiques ; approches anthropologiques ; attitudes et décisions ; comportement en magasin ; représentations ; comportement ; stratégies ; communication ; comportement d'achat;

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This page was last updated on 2009-12-5.