Additional information is available for the following registered author(s):

• Marc Filser

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Paper provided by LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne in its series LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne with number JRMB04.

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Length: 191 pages
Date of creation: Feb 2000
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Handle: RePEc:lat:gsjrmb:jrmb04

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Keywords: marketing; réseaux; relations; marketing culturel; comportement individuel; influences sociales; cinéma; marketing des activités sportives;

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This page was last updated on 2009-12-5.