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Actes de la 1ère Journée de Recherche en Marketing de Bourgogne. Marketing des activités culturelles, touristiques et de loisirs. Dijon, 27 novembre 1997

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Author Info
FILSER, Marc (LATEC-CREGO - CNRS UMR 5601 - IAE - Université de Bourgogne)
BOURGEON-RENAULT, Dominique (LATEC-CREGO - CNRS UMR 5601 - IAE - Université de Bourgogne)

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File URL: http://www.u-bourgogne.fr/leg/CERMAB/z-outils/documents/actesJRMB/JRMB01-1997.pdf
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Publisher Info
Paper provided by LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne in its series LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne with number JRMB01.

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Length: 118 pages
Date of creation: Feb 1998
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Handle: RePEc:lat:gsjrmb:jrmb01

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Postal: Pôle d'Economie et de Gestion - 2, bd Gabriel - BP 26611 - F-21066 Dijon cedex - France
Phone: 03 80 39 54 30
Fax: 33 (0)3 80 39 54 43
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Web page: http://www.u-bourgogne.fr/LEG
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Related research
Keywords: marketing; marché du tourisme; activités culturelles; loisirs; musées; cinéma;

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This page was last updated on 2009-12-5.


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