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Venturing Beyond the Marathon: The Entrepreneurship of Ultrarunning and the IAU World Cup in Korea

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Author Info

  • Siri Terjesen

    ()
    (Queensland University of Technology and Max Planck Institute of Economics, Jena)

Abstract

This article describes the entrepreneurial development and professionalism of ultradistance running (ultrarunning) in South Korea, culminating with the hosting of the IAU World Cup 100K in 2006. This case study-based research provides evidence of various macro-environmental and individual drivers of a grassroots entrepreneurial process, contextualised in Korea's sporting culture. Macro-environmental factors include the economic crisis and Korean cultural values of comradery, emotional expressiveness and entrepreneurial spirit. At the individual level, self-leadership, focus, persistence, team dynamics and access to resources explain the growth of ultrarunning and the commitment to hosting the IAU World Cup. Implications for sports entrepreneurship and grassroots-initiated mega-sporting events in Asia are discussed.

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Bibliographic Info

Paper provided by Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics in its series Jena Economic Research Papers with number 2008-010.

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Date of creation: 30 Jan 2008
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Handle: RePEc:jrp:jrpwrp:2008-010

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Related research

Keywords: Athletics; Entrepreneurship; Korea; Mega-Sporting Event; Self-Leadership; Ultramarathon; Ultrarunning;

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Cited by:
  1. Xiaohua Yang & Siri Terjesen, 2007. "In search of confidence: Context, collaboration, and constraints," Asia Pacific Journal of Management, Springer, vol. 24(4), pages 497-507, December.

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