This paper considers a firm facing an uncertain demand curve. The firmcan experimentally adjust its output in order to gain information that willincrease expected future profits. We examine two basic questions. Under whatconditions is it worthwhile for the firm to experiment? How does the firmadjust its output away from the myopic optimism to exploit its ability toexperiment? Two necessary conditions are established for experimentation tooccur, involving requirements that experimentation be informative and thatinformation be valuable. Conditions are then established for experimentationto induce the firm to increase or decrease quantity. These results, whichcontain several previous analyses as special cases, provide an understanding of experimentation that will be useful in a number of applications.
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Paper provided by Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie) in its series Working Papers. Serie AD with number
1990-04.
Length: 40 pages Date of creation: Jan 1990 Date of revision: Publication status: Published by Ivie Handle: RePEc:ivi:wpasad:1990-04
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