International Success of British Companies
AbstractThis paper examines the international success of British companies in a matrix combining global market share and international revenues. We identify those industry segments in which British companies are most successful internationally, and also investigate whether these are attractive industries in terms of profitability and growth. We find that the industries with the largest global market shares for British companies are Mining, Casinos (and Gaming), Oil Companies (Major), Distillers & Brewers, and Water Utilities. Four of the top ten might be considered to be “sin” industries. The industries with the highest international revenues are Precious Metals, Pharmaceuticals, Industrial (Diversified), Oil Companies (Secondary), and Mining. We also find that virtually all of the largest British firms average over a 10% global market share, in the “British Winners” segment of our matrix. However, we find the second measure, the extent of internationalization, to be ambiguous. The manufacturing (product-based) firms tried to be highly internationalized, as they compete globally, but the largest British services firms (financials, retailers) tend to have low internationalization, and therefore appear to benefit from a still somewhat regulated home market. In addition, British companies have done a good job of building up global market shares in higher growth industries. We provide recommendations for managers as to how British companies with different combinations of global market share and extent of internationalisation can improve their positions. Our methodology can also be applied to analyzing companies from other nations.
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Bibliographic InfoPaper provided by Indiana University, Kelley School of Business, Department of Business Economics and Public Policy in its series Working Papers with number 2006-18.
Date of creation: 2006
Date of revision:
Publication status: Published in Long Range Planning, 2006
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This paper has been announced in the following NEP Reports:
- NEP-ALL-2007-03-10 (All new papers)
- NEP-BEC-2007-03-10 (Business Economics)
- NEP-CSE-2007-03-10 (Economics of Strategic Management)
- NEP-EEC-2007-03-10 (European Economics)
- NEP-MKT-2007-03-10 (Marketing)
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- Alan M. Rugman & Alain Verbeke, 2006. "Liabilities of Regional Foreignness and the Use of Firm Level and Country Level Data," Working Papers 2006-17, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
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