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The Farm Management Extension Audience of 2030

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  • Plastina, Alejandro
  • Leibold, Kelvin
  • Stockton, Matthew

Abstract

During the halftime of his son’s football game, Farmer Brown asks his smartphone for a real-time cost-effectiveness analysis of three alternative treatments to suppress weeds in two acres over the Missouri River, where remote imagery technology identified weed pressure trending up and nearing 90% of the acre- and corn-stage-specific weed threshold. The device calculates real-time partial budget analyses using acre-specific weather forecasts, soil conditions, labor and machinery costs, corn growth stage and projected yields, weed species, and cutting-edge technology to respond with information about the cost-effectiveness of reducing weed pressure to 75%, 80%, and 85% of the threshold as well as leaving it at 90% or letting increase to the threshold before treatment. Mr. Brown activates his remote office via voice recognition and submits a request for the automated system to implement the most cost-effective option. After receiving immediate confirmation that his selection will be implemented within 24 hours, he is ready to continue rooting for his son’s team.

Suggested Citation

  • Plastina, Alejandro & Leibold, Kelvin & Stockton, Matthew, 2019. "The Farm Management Extension Audience of 2030," ISU General Staff Papers 201901010800001673, Iowa State University, Department of Economics.
    • Handle: RePEc:isu:genstf:201901010800001673
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