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Coordination verticale dans les filières agroalimentaires : Un examen du Programme d’Appui aux Eleveurs de Danone Djurdjura Algérie

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  • Achabou Mohamed Akli
  • Abrika Belaid
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    Abstract

    La coopération interentreprises et la mise en réseau des chaines de valeur, allant de la coordination par le marché à une intégration verticale, deviennent une nécessité de survie pour les entreprises agroalimentaires. Dans sa stratégie de déploiement internationale, DANONE diversifie son portefeuille produits/marché. En créant sa filiale algérienne, la compagnie a développé une coopération avec ses fournisseurs de lait dans le cadre du Programme d’Appui aux Eleveurs. L’objectif de cet article est d’examiner les avantages et les limites du modèle de coopération avec les éleveurs adopté par Danone en Algérie. Pour ce faire, des entretiens qualitatifs ont été conduits auprès de deux responsables de cette entreprise et de treize agriculteurs. Nos résultats montrent que si le mode de coopération adopté permet une amélioration de la qualité du lait fourni ainsi qu’une modernisation des exploitations agricoles, il pose néanmoins un problème de fidélisation des agriculteurs.

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    Bibliographic Info

    Paper provided by Department of Research, Ipag Business School in its series Working Papers with number 2014-206.

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    Length: 17 pages
    Date of creation: 10 Apr 2014
    Date of revision:
    Handle: RePEc:ipg:wpaper:2014-206

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    Keywords: coopération; filière lait; éleveurs; Danone Algérie;

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