IDEAS home Printed from https://ideas.repec.org/p/iik/wpaper/570.html
   My bibliography  Save this paper

Technology Evaluation for Product Innovation Using Evidential Reasoning Approach

Author

Listed:
  • Thangamani Gurunathan

    (Indian Institute of Management Kozhikode)

Abstract

The ability to create, develop, and utilize technology is considered a significant factor in gaining a competitive advantage in today's economy. To respond to the challenges of a highly competitive industry climate, numerous firms highlight the prominence of technology and build their technology-related strategies around their specific resources and abilities. However, there is a scarcity of studies that have presented systematic approaches to evaluate and model technology options that involve complex factors, despite the fact that many works address the challenges of successful technology development and implementation. This study utilizes the evidential reasoning (ER) technique to select the best technology for the consumer appliances sector. It describes how to create a multi-criteria decision model with a hierarchical framework that unifies the representation of both quantitative and qualitative data. The choice of technology is then thoroughly examined in a case study in home appliance industry using the ER method. The study addresses the benefits of using this methodology in practice, as well as the analysis routine itself.

Suggested Citation

  • Thangamani Gurunathan, 2023. "Technology Evaluation for Product Innovation Using Evidential Reasoning Approach," Working papers 570, Indian Institute of Management Kozhikode.
    • Handle: RePEc:iik:wpaper:570
    as

    Download full text from publisher

    File URL: https://iimk.ac.in/uploads/publications/IIMKWPS570QMOM202302.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:iik:wpaper:570. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sudheesh Kumar (email available below). General contact details of provider: https://edirc.repec.org/data/iikmmin.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.