IDEAS home Printed from https://ideas.repec.org/p/iik/wpaper/569.html
   My bibliography  Save this paper

Enabling Financial Inclusion In Rural India Through A Phygital Model

Author

Listed:
  • Aseel Rasheed K

    (Indian Institute of Management Kozhikode)

  • Pankaj Kumar Baag

    (Indian Institute of Management Kozhikode)

Abstract

The research paper focuses on analysing the Phygital banking model's effectiveness in promoting financial inclusion in rural India, particularly through the Business Correspondent model of Phygital banking implemented by emerging Fintechs. The study aims to examine the impact of business correspondents over the years in rural areas in terms of opening new accounts, increasing the number of transactions, and other relevant factors. To understand the long-term sustainability of the Phygital industry, the paper looks into various sources, including annual reports of key players, RBI data, and World Bank data. The study also explores the impact of the Phygital model on other stakeholders such as customers, banks, and the government for a comprehensive understanding of its effectiveness. Moreover, the research paper analyses the policy framework surrounding the industry to determine how the Phygit l model can be made more effective and impactful in rural regions while achieving the goal of financial inclusion. Based on the study's findings, the paper provides recommendations that could help in making the Phygital model more sustainable and successful for all stakeholders involved.

Suggested Citation

  • Aseel Rasheed K & Pankaj Kumar Baag, 2023. "Enabling Financial Inclusion In Rural India Through A Phygital Model," Working papers 569, Indian Institute of Management Kozhikode.
    • Handle: RePEc:iik:wpaper:569
    as

    Download full text from publisher

    File URL: https://iimk.ac.in/uploads/publications/IIMKWPS569FIN202303.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:iik:wpaper:569. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sudheesh Kumar (email available below). General contact details of provider: https://edirc.repec.org/data/iikmmin.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.