IDEAS home Printed from https://ideas.repec.org/p/iik/wpaper/526.html
   My bibliography  Save this paper

Understanding consumers’ behavior towards sustainable consumption by using the SHIFT framework and Organismic Integration Theory (OIT)

Author

Listed:
  • Gladys Stephen

    (Indian Institute of Management Kozhikode)

Abstract

: Consumers’ behavior has shifted over the recent pandemic and has witnessed an enormous change in consuming products/services. The current research is set to explore the factors that would influence consumers’ existing unsustainable behavior to be more sustainable. The study adopts a mixed-method approach by using qualitative and quantitative research. With the existing literature, variables have been identified based on the SHIFT framework, and by conducting FGD and in-depth interviews, new categories of variables were identified. The identified variables were further integrated using Organismic Integration Theory (OIT) and Psychological Resilience theory to add a valuable contribution to the phenomenon to be explored.

Suggested Citation

  • Gladys Stephen, 2022. "Understanding consumers’ behavior towards sustainable consumption by using the SHIFT framework and Organismic Integration Theory (OIT)," Working papers 526, Indian Institute of Management Kozhikode.
    • Handle: RePEc:iik:wpaper:526
    as

    Download full text from publisher

    File URL: https://iimk.ac.in/uploads/publications/IIMK_WPS_526_MM_2022_04_Upload_File.pdf
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:iik:wpaper:526. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sudheesh Kumar (email available below). General contact details of provider: https://edirc.repec.org/data/iikmmin.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.