Establishing a distinct identity, meaning and scope of the domains of responsible consumption - An extensive review

Responsible consumption is explored as a form of consumption that creates a minimal effect/ positive impact on environment, society and individual well-being. There are various domains in which responsible consumption is studied by several researchers; however, due to the overlapping nature of the responsibility characteristics that exists between these domains, it led to lack of clarity in defining the domains of responsible consumption. For this, the study adopted systematic review with an intention to map the similarities and differences that exists between the domains and thus identify its distinct nature, meaning and delimit its scope. The findings of the study would open opportunities for future research with respect to specific domain and for academicians and marketers for developing domain specific instrument scale and hence identify and target responsible consumers.