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A critical hermeneutical analysis of CSR reports of three major IT firms in India

Author

Listed:
  • Christina Sanchita Shah

    (Indian Institute of Management Kozhikode)

  • Ben Krishna

    (Indian Institute of Management Kozhikode)

  • Anubha Shekhar Sinha

    (Indian Institute of Management Kozhikode)

Abstract

The aim of this paper to analyse to what extent and why the firms started or continue to practice the non-financial reporting amidst the financial crisis of 2008. Towards this goal, this study analyses the collection of CEO letters to stakeholders as published in sustainability reports of three big Indian information technology (IT) firms between 2008 and 2012. This article uses critical hermeneutics as a methodology to unearth the linkages between CEO letters to the stakeholders in their sustainability reports and context in which they were communicated. This is done by critical analysis of the style and motive of text in the sustainability report while juxtaposing it against the context in which it was written. The data set of CEO letters to the stakeholders allows us to assess the true motives of the firms in publishing sustainability reports during the global financial crises.

Suggested Citation

  • Christina Sanchita Shah & Ben Krishna & Anubha Shekhar Sinha, 2020. "A critical hermeneutical analysis of CSR reports of three major IT firms in India," Working papers 397, Indian Institute of Management Kozhikode.
    • Handle: RePEc:iik:wpaper:397
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    Keywords

    Financial crisis 2008; Indian IT firm; Critical Hermeneutics;
    All these keywords.

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