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How productive is Generative AI really ?

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  • Jacques Bughin

Abstract

Generative artificial intelligence is invading the corporate suite and boardroom, surrounding the pros and cons of its use in the enterprise. Thefirst fundamental question is whether generative AI is truly a game changer, as evidenced by basic metrics such as productivity gains. We find thatit is, but that the benefits vary considerably from case to case, suggesting that managers need to do their homework to define their most favourableposition with respect to generative AI.

Suggested Citation

  • Jacques Bughin, 2023. "How productive is Generative AI really ?," Working Papers TIMES² 2023-064, ULB -- Universite Libre de Bruxelles.
    • Handle: RePEc:ict:wpaper:2013/365939
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    Keywords

    Generative artificial intelligence; AI;

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