After the Ban: The Japanese Market for U.S. Beef
AbstractIn the months following the reopening of the Japanese market to imports of U.S. beef on July 26, 2006, Japanese importers were unable to procure adequate supplies. This paper discusses reasons for early supply shortages and some of the policy and trade issues that will affect demand for U.S. beef in the short to medium term. The paper also discusses current marketing efforts for domestic and imported beef, new marketing technologies, and general consumer trends. The information presented in this paper includes on-site observations and data from meetings with Japanese importers and retailers and industry experts during market research in Tokyo and Osaka in November 2006.
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Bibliographic InfoPaper provided by Center for Agricultural and Rural Development (CARD) at Iowa State University in its series Center for Agricultural and Rural Development (CARD) Publications with number 07-mbp12.
Date of creation: Apr 2007
Date of revision:
age verification; beef traceability; food safety; Japan; marketing.;
This paper has been announced in the following NEP Reports:
- NEP-AGR-2007-04-09 (Agricultural Economics)
- NEP-ALL-2007-04-09 (All new papers)
- NEP-HIS-2007-04-09 (Business, Economic & Financial History)
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