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Covid-19に伴う消費者心理・行動変化に関するアンケート調査

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  • 岩城, 裕之介

Abstract

帝国データバンク企業・経済高度実証研究センター（TDB-CAREE）は、2020年6月から2021年3月まで毎月、計10回にわたって、日本全国の約3,600人の消費者を対象とする「消費者心理調査」を実施した。本アンケート調査の特色として、リスク態度や不確実性の知覚、消費者の自国製品購買意図を調査項目に含むことが挙げられる。10か月間の継続調査によって、行動規制等の政策変更が消費者の意識と行動をどのように変えるのかを分析可能となっている。本稿ではアンケート回答を概観し、消費者の心理や行動が新型コロナウイルス感染症の感染状況に伴い、時系列で変化していることを紹介する。

Suggested Citation

  • 岩城, 裕之介, 2021. "Covid-19に伴う消費者心理・行動変化に関するアンケート調査," TDB-CAREE Discussion Paper Series J-2021-02, Teikoku Databank Center for Advanced Empirical Research on Enterprise and Economy, Graduate School of Economics, Hitotsubashi University.
    • Handle: RePEc:hit:tdbcdp:j-2021-02
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