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Strategic Alliances in a Town Centre: Stakeholder’s Perceptions of Property Owner’s Role

Author

Listed:
  • Håkansson, Johan

    (HUI Research)

  • Lagin, Madelen

    (Dalarna University)

Abstract

In order for town centres to manage increased competition in retailing, co-operation between stakeholders in a strategic alliance has become more important. A typical set of stakeholders in a strategic alliance for strengthening retailing are retailers, local authorities and property owners. The roles of retailer’s and local authorities’ are well researched. However, the role of property owners is not. The aim of this paper seeks to unfold the role of property owners in a strategic alliance. This is a case study of a medium-sized town in which semi-structured interviews with different stakeholders were conducted. In the chosen town there is a TCM (Town Centre Management) alliance co-operation at work. The above mentioned stakeholders are possible members in an alliance. The case studied shows a fragmented property owner market with no dominant property owner, as it is in many medium-sized towns. Our study shows that many stakeholders look at the role of property owners as crucial for town centre development. However, property owners do not see that they can significantly contribute to or benefit from the development. The main reasons for this opinion are that they consider themselves as not having enough resources or the capability to influence the town development.

Suggested Citation

  • Håkansson, Johan & Lagin, Madelen, 2013. "Strategic Alliances in a Town Centre: Stakeholder’s Perceptions of Property Owner’s Role," HUI Working Papers 94, HUI Research.
    • Handle: RePEc:hhs:huiwps:0094
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    More about this item

    Keywords

    retail; TCM alliance; increased competition; town centre development; Sweden;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General

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