Exclusivity and Bidding for Premium Broadcasting Rights
AbstractOften, we observe that some TV channels are distributed on several platforms, and by several distributors on the same platform, while others are distributed exclusively by one distributor. In this paper, we analyse a TV channelel's incentives for choosing exclusive distribution versus full distribution. We then proceed by studying if bidding for premium content (e.g., broadcasting rights to football) influences the incentives for choosing exclusive distribution. We show that absent of premium content, the channel has incentives to choose exclusive distribution, but the existence of premium con- tent dramatically reduces these incentives, and full distribution is the likely outcome.
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Bibliographic InfoPaper provided by University of Bergen, Department of Economics in its series Working Papers in Economics with number 08/08.
Length: 35 pages
Date of creation: 04 Aug 2008
Date of revision:
Contact details of provider:
Postal: Institutt for økonomi, Universitetet i Bergen, Postboks 7802, 5020 Bergen, Norway
Web page: http://www.uib.no/econ/en
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Exclusive dealing; auctions; football; media.;
Find related papers by JEL classification:
- D44 - Microeconomics - - Market Structure and Pricing - - - Auctions
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- L42 - Industrial Organization - - Antitrust Issues and Policies - - - Vertical Restraints; Resale Price Maintenance; Quantity Discounts
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
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