Corporate social responsibility in the new global economy
AbstractThis paper is a discussion of the rights and responsibilities of global corporations. Multinational and transnational corporations of the new economy face a serious difficulty in being ethical today. The environment is subject to the enormous influence of material monism and ethics becomes at times a question of profits. This paper discusses a few aspects on ethical marketing strategies, the use of ethical codes and corporate survival under the pressures of increasing globalization. The purpose of the paper is to investigate the situation of the individual global company in handling the issue of corporate ethical responsibility. Is ethical action a dilemma or an opportunity?
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Bibliographic InfoPaper provided by Uppsala University, Department of Business Studies in its series Occasional Papers with number 2002/1.
Length: 45 pages
Date of creation: 2002
Date of revision:
Contact details of provider:
Postal: Department of Business Studies, Uppsala University, Box 513, SE-751 20 Uppsala, Sweden
Web page: http://www.fek.uu.se/
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