Corporate social responsibility in the new global economy
AbstractThis paper is a discussion of the rights and responsibilities of global corporations. Multinational and transnational corporations of the new economy face a serious difficulty in being ethical today. The environment is subject to the enormous influence of material monism and ethics becomes at times a question of profits. This paper discusses a few aspects on ethical marketing strategies, the use of ethical codes and corporate survival under the pressures of increasing globalization. The purpose of the paper is to investigate the situation of the individual global company in handling the issue of corporate ethical responsibility. Is ethical action a dilemma or an opportunity?
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Uppsala University, Department of Business Studies in its series Occasional Papers with number 2002/1.
Length: 45 pages
Date of creation: 2002
Date of revision:
Contact details of provider:
Postal: Department of Business Studies, Uppsala University, Box 513, SE-751 20 Uppsala, Sweden
Web page: http://www.fek.uu.se/
This paper has been announced in the following NEP Reports:
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sune Karlsson).
If references are entirely missing, you can add them using this form.