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Effects of nutrition recommandation applications on consumers' food choices
[Effets des applications de recommandation nutritionnelle sur les choix alimentaires des consommateurs]

Author

Listed:
  • Camille Cornudet

    (IAE Paris - Sorbonne Business School)

  • Marie-Eve Laporte

    (IAE Paris - Sorbonne Business School)

  • Fabienne Berger-Remy

    (IAE Paris - Sorbonne Business School)

Abstract

Les applications de recommandation nutritionnelle telles que Yuka permettent aux consommateurs de faire des choix éclairés en ce qui concerne l'alimentation, mais par comparaison avec les connaissances sur les labels alimentaires, les effets de telles applications sur les comportements des consommateurs sont moins connus. Au moyen d'une expérimentation inter-sujets sur 243 individus portant sur une catégorie de produits, cette recherche montre que les applications de recommandation nutritionnelle ont un fonctionnement proche des labels, tout en étant plus efficaces sur l'intention d'achat. L'effet d'autres facteurs comme la notoriété de la marque ou l'aversion au risque des consommateurs est également mesuré et discuté.

Suggested Citation

  • Camille Cornudet & Marie-Eve Laporte & Fabienne Berger-Remy, 2022. "Effects of nutrition recommandation applications on consumers' food choices [Effets des applications de recommandation nutritionnelle sur les choix alimentaires des consommateurs]," Post-Print halshs-03652966, HAL.
    • Handle: RePEc:hal:journl:halshs-03652966
    as

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