IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-03145085.html
   My bibliography  Save this paper

Lyf Pay, the application that reinvents mobile payment codes
[Lyf Pay, l'application qui réinvente les codes du paiement mobile]

Author

Listed:
  • Ulrike Mayrhofer

    (GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur)

  • Claire Roederer

    (Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg)

Abstract

The Lyf Pay company, whose capital is held by BNP Paribas, Crédit Mutuel, Auchan Retail France, Groupe Casino, Mastercard and Oney, is a major player in the mobile payment solutions market. The enterprise aims to seize new growth opportunities linked to changes in consumer and payment behaviours, which are driven by the Covid-19 health crisis. Developed in close collaboration with the general management of the Lyf Pay company, this case-study presents the marketing plan for the mobile payment application Lyf Pay. The case covers detailed information about the Lyf Pay company, the proposed mobile payment solution and the mobile payment market.

Suggested Citation

  • Ulrike Mayrhofer & Claire Roederer, 2020. "Lyf Pay, the application that reinvents mobile payment codes [Lyf Pay, l'application qui réinvente les codes du paiement mobile]," Post-Print halshs-03145085, HAL.
    • Handle: RePEc:hal:journl:halshs-03145085
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-03145085. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.