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Le luxe : Représentations et compétences

Author

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  • Michel Gutsatz

    (ESSEC Business School)

Abstract

Les industries du luxe traversent depuis une dizaine d'années une période de mutation économique intense. Cet article s'appuie d'abord sur le concept de représentation sociale afin de contribuer à la compréhension des significations internes et externes du luxe. Il propose ensuite une analyse en termes de compétences individuelles requises par les gestionnaires de marques de luxe.

Suggested Citation

  • Michel Gutsatz, 1996. "Le luxe : Représentations et compétences," Post-Print halshs-02926305, HAL.
    • Handle: RePEc:hal:journl:halshs-02926305
    DOI: 10.7193/DM.009.25.33
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    Cited by:

    1. Veronique Cova & Jean-Luc Giannelloni, 2008. "Hospitableness in Turism Consumption [Hospitalite Et Consommation Touristique]," Post-Print hal-02369013, HAL.

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