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La coopération entre producteurs et distributeurs : Une évolution sous conditions

Author

Listed:
  • Myriam Manzano

    (IAE Paris - Sorbonne Business School)

  • Marie-Christine Lichtlé

    (Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Cet article présente l'état actuel des relations entre les producteurs et les distributeurs en France. D'après une étude qualitative réalisée auprès de praticiens, la tendance semble évoluer vers une augmentation progressive de la coopération. Cette mutation est favorisée par la conjonction de plusieurs facteurs caractéristiques de la relation producteurs-distributeurs : la confiance entre les deux partenaires, une interdépendance entre les parties et un engagement réciproque.

Suggested Citation

  • Myriam Manzano & Marie-Christine Lichtlé, 1999. "La coopération entre producteurs et distributeurs : Une évolution sous conditions," Post-Print halshs-02925776, HAL.
    • Handle: RePEc:hal:journl:halshs-02925776
    DOI: 10.7193/DM.017.29.35
    as

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