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Les orientations envers l’achat d’occasion, le rôle du risque perçu et de l’expertise : quelles implications pour la distribution ?

Author

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  • Dominique Roux

    (UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

La compréhension des orientations envers l'achat d'occasion est un enjeu important pour les distributeurs, compte tenu des développements récents mais importants de ce marché. Une analyse en profondeur d'entretiens réalisés avec des individus familiers de ce mode d'achat fait apparaître deux types d'orientations – économiques et expérientielles. Un troisième champ de discours révèle pour certains l'importance du risque perçu et de l'expertise acquise dans cette pratique, variables modératrices de la relation entre orientations et produits/circuits possibles. La mise à jour de ces motivations permet ensuite d'examiner les réponses possibles des distributeurs face à ces nouvelles tendances de consommation.

Suggested Citation

  • Dominique Roux, 2004. "Les orientations envers l’achat d’occasion, le rôle du risque perçu et de l’expertise : quelles implications pour la distribution ?," Post-Print halshs-02915896, HAL.
  • Handle: RePEc:hal:journl:halshs-02915896
    DOI: 10.7193/DM.035.09.21
    as

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