IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-02914416.html
   My bibliography  Save this paper

Les processus de décision d’achat de vin par Internet : entre recherche d’information et prescription en ligne

Author

Listed:
  • Thomas Stenger

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, IAE Limoges - Ecole universitaire de management [Limoges])

Abstract

Internet a depuis longtemps été présenté comme une extraordinaire source d'information pour le consommateur. L'hypothèse de nouveaux comportements d'achat a même été formulée par les chercheurs comme par les managers. Cet article soutient la thèse que les sites web marchands sont non seulement des sources d'in- formation mais aussi de prescription. Inscrit dans un projet de recherche sur l'interactivité en ligne (16) et réalisé à partir d'expérimentations d'achat de vin sur Internet, il met en évidence la variété des processus de décision d'achat en ligne et identifie six formes-types.

Suggested Citation

  • Thomas Stenger, 2008. "Les processus de décision d’achat de vin par Internet : entre recherche d’information et prescription en ligne," Post-Print halshs-02914416, HAL.
    • Handle: RePEc:hal:journl:halshs-02914416
    DOI: 10.7193/DM.049.59.70
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-02914416. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.