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L’enseigne de pharmaciens : une spécificité au coeur de la distribution

Author

Listed:
  • Xavier Moinier

    (CRIEF [Poitiers] - Centre de recherche sur l'intégration économique et financière - UP - Université de Poitiers = University of Poitiers)

Abstract

L'article s'intéresse au développement des enseignes de pharmaciens. Après avoir situé l'officine au cœur de la distribution pharmaceutique, il met en avant la spécificité des enseignes de pharmaciens. Il montre comment, compte tenu des contraintes juridiques, les pharmaciens ont élaboré une offre à l'image de la grande distribution, allant jusqu'à proposer des pro- duits sous enseigne de distributeurs. Se situant dans une prospective à moyen terme, l'article souligne les différentes formes que pourraient prendre les enseignes de pharmacies si la législation devait évoluer en ce sens.

Suggested Citation

  • Xavier Moinier, 2009. "L’enseigne de pharmaciens : une spécificité au coeur de la distribution," Post-Print halshs-02913934, HAL.
  • Handle: RePEc:hal:journl:halshs-02913934
    DOI: 10.7193/DM.053.07.17
    as

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