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La banque face au multi-canal

Author

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  • Anne Julien

    (RMS - Reims Management School)

Abstract

Cette rubrique est une réponse à celle écrite par Jean-François Notebaert, intitulée « La relation client sur Internet, les banques mettent leurs clients au travail », et publiée dans le n°55 de Décisions Marketing (Juil.-Sept. 2009, p. 73 à 76). C'est la première fois que nous publions ainsi une telle « réponse ». Dans ce cas précis, cela nous a semblé judicieux de le faire puisque le tout s'inscrivait bien dans le caractère de la Rubrique « A propos de », en plus d'être constructif. Nous ne le ferons pas systématiquement. Mais c'est une approche qui, à l'avenir, pourrait être considérée, lorsque l'apport de la réponse nous paraîtra apporter de la valeur à la réflexion sur le sujet traité. Christian Dussart, Responsable de la Rubrique « A propos de ».

Suggested Citation

  • Anne Julien, 2010. "La banque face au multi-canal," Post-Print halshs-02913285, HAL.
    • Handle: RePEc:hal:journl:halshs-02913285
    DOI: 10.7193/DM.058.87.90
    as

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