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Economic freedom of circulation and international business: what are the key challenges?

Author

Listed:
  • Ulrike Mayrhofer

    (GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur)

Abstract

The economic freedom of circulation leads to growing flows of products, services, capital, information, knowledge and individuals. The phenomenon concerns all types of organizations who are expanding internationally, i.e. start-ups, small- and medium-sized enterprises (SMEs) and multinational companies. It has considerably facilitated the international development of companies in both mature and emerging markets. The economic consequences associated with the increasing freedom of circulation represent new business opportunities, but also considerable challenges. In this chapter, we explain how companies can successfully expand into foreign markets. After the presentation of global investment trends, we develop major market entry modes and analyze key challenges companies are facing in a rapidly changing global environment.

Suggested Citation

  • Ulrike Mayrhofer, 2020. "Economic freedom of circulation and international business: what are the key challenges?," Post-Print halshs-02896914, HAL.
    • Handle: RePEc:hal:journl:halshs-02896914
    as

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