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Los impactos del anclaje territorial en el Modelo de Negocios: Caso empresa ENO en Francia

Author

Listed:
  • Éric Persais

    (CPER INSECT - CPER "INnovation Sociale, Economique et Culturelle dans des Territoires en mutation" (MSHS Poitiers) - MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers [UAR 3565] - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique, CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Ricardo Cuevas Moreno

Abstract

Este artículo tiene por objetivo estudiar el impacto del anclaje territorial sobre el modelo de negocios. Para ese propósito se utilizó el método de estudio de caso único, el cual permite comprender la riqueza del contenido de la actividad de una empresa francesa del sector de aparatos domésticos no eléctricos. El análisis está basado en el modelo recursos, competencias, oferta y valor (RCOV). Este pone en evidencia cómo la decisión de la empresa de anclarse en un territorio afecta esos aspectos, produciendo al mismo tiempo un aprendizaje organizacional. Así, la gerencia debe gestionar continuamente el equilibrio entre la eficiencia económica y las consecuencias extraeconómicas, cumpliendo simultáneamente su vocación de generar ganancia e impactar favorablemente el territorio que la alberga.

Suggested Citation

  • Éric Persais & Ricardo Cuevas Moreno, 2017. "Los impactos del anclaje territorial en el Modelo de Negocios: Caso empresa ENO en Francia," Post-Print halshs-02184728, HAL.
    • Handle: RePEc:hal:journl:halshs-02184728
    DOI: 10.22458/rna.v8i2.1633
    as

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