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Comment stimuler des projets d’innovation environnementale ? Leçons tirées des communautés créatives pilotées de l’entreprise Michelin

Author

Listed:
  • Virgile Chassagnon

    (UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

  • Naciba Haned

    (CREG - Centre de recherche en économie de Grenoble - UPMF - Université Pierre Mendès France - Grenoble 2)

Abstract

Cet article vise à montrer les formes d'organisation créative qui doivent être mises en place pour favoriser l'émergence d'idées nouvelles et la conduite d'un projet d'innovation environnementale. Ce travail empirique a été réalisé à partir de l'étude de la stratégie de l'entreprise Michelin en matière de créativité. La réussite des projets d'innovation environnementale réside dans le fait que la performance environnementale se concrétise sans nuire aux autres formes de performance, mais au contraire en les faisant progresser ensemble grâce, notamment, aux collaborations externes.

Suggested Citation

  • Virgile Chassagnon & Naciba Haned, 2013. "Comment stimuler des projets d’innovation environnementale ? Leçons tirées des communautés créatives pilotées de l’entreprise Michelin," Post-Print halshs-01371938, HAL.
    • Handle: RePEc:hal:journl:halshs-01371938
    as

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    Cited by:

    1. Virgile Chassagnon & Naciba Haned & Christian Le Bas, 2016. "The Determinants Of Organisational Creativity Methods: An Empirical Study Based On A French Survey," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(04), pages 1-23, May.

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