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Comprendre les courses ordinaires : Enjeux et implications pour les grandes surfaces alimentaires

Author

Listed:
  • Isabelle Barth

    (CESAG - Centre d'études des sciences appliquées à la gestion - Université Robert Schuman - Strasbourg III)

  • Blandine Anteblian

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

Abstract

This article aims at registering the common shopping within the framework of the domestic life, like housework. This different perspective allows a better understanding of this behaviour of purchase. Retailers will find in this paper some ideas to improve the customers' satisfaction during the ordinary and regular shopping they do.

Suggested Citation

  • Isabelle Barth & Blandine Anteblian, 2010. "Comprendre les courses ordinaires : Enjeux et implications pour les grandes surfaces alimentaires," Post-Print halshs-01288246, HAL.
    • Handle: RePEc:hal:journl:halshs-01288246
    as

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