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L'immersion du consommateur dans une expérience de shopping

Author

Listed:
  • Laurent Maubisson

    (marketing - CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

Abstract

Many stores offer experiential contexts to promote immersion in the consumer shopping expe-rience. This research suggest a reliable and valid scale of consumer immersion (4 dimensions: time distortion, escape, enjoyment, projection) when he visit a store (3 brands tested). Its influ-ence on the satisfaction of the visit, the intention to return and word of mouth is then tested in the light of 257 respondants of Cultura store

Suggested Citation

  • Laurent Maubisson, 2012. "L'immersion du consommateur dans une expérience de shopping," Post-Print halshs-00742555, HAL.
    • Handle: RePEc:hal:journl:halshs-00742555
    as

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