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Les business models dans la distribution : repérer les chemins de la performance

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Author Info

  • Pierre Volle

    ()
    (DRM - Dauphine Recherches en Management - CNRS : UMR7088 - Université Paris Dauphine - Paris IX)

  • Dephine Dion

    ()
    (GREGOR - Groupe de Recherche en Gestion des Organisations - IAE de Paris - Université Panthéon-Sorbonne - Paris I : EA2474)

  • Marie-Louise Helliès-Hassid

    (DRM - Dauphine Recherches en Management - CNRS : UMR7088 - Université Paris Dauphine - Paris IX)

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    Abstract

    Malgré un usage répandu dans le secteur du commerce, le concept de business model (BM) reste largement à préciser. L'objectif de cet article est donc de mettre en évidence les éléments constitutifs d'un BM dans la distribution puis d'en dresser une première typologie. Nous sommes amenés à distinguer un BM qui consiste à simplifier la proposition de valeur tout en diminuant les coûts pour gagner en efficience, et un BM qui consiste à enrichir la proposition de valeur pour gagner en attractivité " par le haut ".

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    File URL: http://halshs.archives-ouvertes.fr/docs/00/63/85/90/PDF/bm_dans_la_distribution_v9_rfg_2008.pdf
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    Bibliographic Info

    Paper provided by HAL in its series Post-Print with number halshs-00638590.

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    Date of creation: 2008
    Date of revision:
    Publication status: Published, Revue Française de Gestion, 2008, 34, 181, 123-144
    Handle: RePEc:hal:journl:halshs-00638590

    Note: View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00638590/en/
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    Web page: http://hal.archives-ouvertes.fr/

    Related research

    Keywords: distribution; commerce; stratégie; modèle d'affaires; business model;

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    Cited by:
    1. Moati, Philippe & Volle, Pierre, 2011. "Les enjeux de management associés par la montée en compétence marketing des distributeurs," Economics Papers from University Paris Dauphine 123456789/7579, Paris Dauphine University.
    2. Frédéric Bertrand & Charlotte Disle & Nathalie Gonthier Besacier & Stéphane Périer & Philippe Protin, 2012. "Business Model et information financière," Post-Print halshs-00853789, HAL.

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