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L'Espagnol Ressource Economique Cycle de conférences 2009 - 2010

Author

Listed:
  • Matilde Alonso Pérez

    (UL2 - Université Lumière - Lyon 2, UJML - Université Jean Moulin - Lyon 3 - Université de Lyon)

  • Elies Furio Blasco

    (UL2 - Université Lumière - Lyon 2, UJML - Université Jean Moulin - Lyon 3 - Université de Lyon)

Abstract

L'image internationale des entreprises et des produits espagnols est un facteur fondamental de la compétitivité extérieure de l'économie espagnole. Ces conférences ont pour but de faire connaitre les entreprises espagnoles et leur réalité. Communiquer leurs réussites se traduira en une amélioration de l'image de l'Espagne. Cet objectif est largement justifié puisque l'image du "Made in Spain", qui a évolué de façon positive depuis une décennie, contribue peu au rayonnement international de l'Espagne

Suggested Citation

  • Matilde Alonso Pérez & Elies Furio Blasco, 2009. "L'Espagnol Ressource Economique Cycle de conférences 2009 - 2010," Post-Print halshs-00542432, HAL.
    • Handle: RePEc:hal:journl:halshs-00542432
    as

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