The message framing of health communications : how to elicit higher intention to get an annual pap test ?
AbstractIn an online experiment, women (N=209) were randomly exposed to a pamphlet promoting Pap test. The pamphlet was either gain- or loss-framed and emphasized either the prevention or detection function of the Pap. We hypothesized that the fit between framing and function (i.e. gain-prevention and loss-detection) will result in higher intention to follow the recommendation. Moreover, we predicted that under the non-fit condition (i.e. gain-detection and loss-prevention); people higher in perceived vulnerability will have higher intention to follow the recommendation. Analyses revealed that our hypotheses were partially supported
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Bibliographic InfoPaper provided by HAL in its series Post-Print with number halshs-00534779.
Date of creation: 2010
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Marketing of health; health communication; message framing;
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