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Incidences d'un centre commercial sur la zone de chalandise d'un hypermarché

Author

Listed:
  • Jean-Philippe Croizean

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • André Fady

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Dany Vyt

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

that it is about urban suburbs or about city centers, shopping malls know an important growth today. They often lean around a driving business which is supposed to increase the global attractiveness of the center. In suburb, it is most frequently about a hypermarket with food dominant. In spite of the theoretical and operational stakes raised by this fundamental hypothesis few works are made the echo of the mutual influence of a shopping mall and a hypermarket. This work leans on a sample of 792 persons to measure the incidences of a shopping mall on the customer catchment area of a hypermarket. It emerges from this analysis that the customer profile of the gallery and the hypermarket sometimes shows strong disparities, which could lead to fields) of growth for both parties.

Suggested Citation

  • Jean-Philippe Croizean & André Fady & Dany Vyt, 2010. "Incidences d'un centre commercial sur la zone de chalandise d'un hypermarché," Post-Print halshs-00471605, HAL.
    • Handle: RePEc:hal:journl:halshs-00471605
    as

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