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Analyse Du Discours Rse Dans La Lettre Du President

Author

Listed:
  • Françoise Platet -Pierrot

    (ERFI - Equipe de Recherche sur la Firme et l'Industrie - UM - Université de Montpellier)

  • Sophie Giordano-Spring

    (ERFI - Equipe de Recherche sur la Firme et l'Industrie - UM - Université de Montpellier)

Abstract

Based on the content analysis of the « Chairman's letter », this research aims at enlightening specific terms that can be linked to the Corporate Social Responsibility area (RSE). The originality of this study consists in an inductive construction of the CSR narratives perimeter based upon a hierarchical lexical analysis. The results show that the lexical world relating to the emergent CSR of the message of the President, mainly aims to state the recipients perceived like vital, in particular the shareholders and the employees. The widened, Community or natural social environment, misses. These results suggest that the company defines its social responsibility above all according to its primary recipients of which it depends, leading to a restrictive design of the CSR.

Suggested Citation

  • Françoise Platet -Pierrot & Sophie Giordano-Spring, 2009. "Analyse Du Discours Rse Dans La Lettre Du President," Post-Print halshs-00459478, HAL.
  • Handle: RePEc:hal:journl:halshs-00459478
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00459478
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