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La force de l'attitude : quelle modération de la relation entre attitude, intention d'achat et comportement ?

Author

Listed:
  • Etienne Bressoud

    (LED - Laboratoire d'Economie Dionysien - UP8 - Université Paris 8 Vincennes-Saint-Denis)

Abstract

Attitude strength is a non-evaluative characterisation of attitude. It moderates the direct link between attitude and behavior. This research studies its impact when attitude and behavior are indirectly linked by purchase intention. A presentation of the different conceptualizations of attitude strength allows measuring it by using direct experience. A quantitative approach on 522 observations shows that attitude strength moderates the links between attitude, purchase intention and behavior

Suggested Citation

  • Etienne Bressoud, 2008. "La force de l'attitude : quelle modération de la relation entre attitude, intention d'achat et comportement ?," Post-Print halshs-00303735, HAL.
    • Handle: RePEc:hal:journl:halshs-00303735
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00303735v2
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