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The intention-behaviour gap in sustainable hospitality: a critical literature review

Author

Listed:
  • Nayla Khan
  • Diletta Acuti

    (University of Portsmouth)

  • Linda Lemarie

    (Audencia Business School)

  • Giampaolo Viglia

    (University of Portsmouth)

Abstract

The intention of consumers to behave sustainably is not a reliable predictor of sustainable hospitality choices. This intention-behaviour gap represents one of the biggest challenges for marketers and environment-friendly businesses. To address this issue, this study aims to draw upon the intention-behaviour gap. The authors revise the sustainable hospitality literature to identify the limitations, to evaluate the extent to which the intention-behaviour gap is embedded in the hospitality literature and to provide practical guidance on how to move research forward in the sustainable hospitality field.

Suggested Citation

  • Nayla Khan & Diletta Acuti & Linda Lemarie & Giampaolo Viglia, 2024. "The intention-behaviour gap in sustainable hospitality: a critical literature review," Post-Print hal-04536470, HAL.
    • Handle: RePEc:hal:journl:hal-04536470
    DOI: 10.1108/IJCHM-06-2023-0840
    Note: View the original document on HAL open archive server: https://hal.science/hal-04536470
    as

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