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How to Increase Intuition for Entrepreneurship Spirit in Innovation Process?

Author

Listed:
  • Henri Samier

    (LAMPA - Laboratoire Angevin de Mécanique, Procédés et InnovAtion - Arts et Métiers Sciences et Technologies - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université)

  • Emmanuel Chene

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Hervé Chistofol

    (LAMPA - Laboratoire Angevin de Mécanique, Procédés et InnovAtion - Arts et Métiers Sciences et Technologies - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université)

  • Simon Richir

    (Arts et Métiers Sciences et Technologies - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université)

Abstract

In 2017, how to increase intuition for entrepreneurship in innovation process? Especially for generations to come, who are the current students, now faster and natively digital because they are born with a phone or a tablet in hand? They are fully connected and always active on social networks, which diverts their attention during the course. Thus the simultaneous use of several media captures their attention, that is the reason why we have to change the way of teaching with variations of rhythm if we do not want to be faced with an army of computers that ramparts between teacher and students… Beside their attention time is reduced and consequently the lesson has to be more fractionated. We introduce in this paper how to increase the digital natives' attention with a new teaching method we named: "Intelligence, Creativity & Intuition". Our method is based on three learning channels: Visual, Auditory and Kinesthetic.

Suggested Citation

  • Henri Samier & Emmanuel Chene & Hervé Chistofol & Simon Richir, 2017. "How to Increase Intuition for Entrepreneurship Spirit in Innovation Process?," Post-Print hal-04504591, HAL.
    • Handle: RePEc:hal:journl:hal-04504591
    DOI: 10.1007/978-3-319-72965-7_8
    Note: View the original document on HAL open archive server: https://hal.science/hal-04504591
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